CASE STUDY

For Idyll Tea I set out to capture the quiet ritual of tea. Its textures, tones and small pauses. The series uses soft, natural feeling light and tactile detail to showcase small-batch craft and the simple beauty of everyday objects. My approach balances product clarity with a warm, lived-in aesthetic, producing images that feel both handcrafted and refined. The resulting photographs translate cleanly across digital and lifestyle applications, conveying the sensory quality and considered craft behind Idyll Tea.

Images by Pablo Martin, Styling/Creative direction by Kendra McCarthy

A bag of IDYLL organic chicory coffee, a clear glass cup filled with black coffee, and a small spoon on a glass tray, all placed on a metal surface with dim lighting.

A close-up of a daisy flower submerged underwater with bubbles surrounding it.

Boxes of IDYLL tea stacked with a green leafy plant behind them, against a dark background.

Green powder in a clear container and a section of a brush or spore in the foreground, set against a black background.

Close-up of a black cylindrical container with a raised emblem of a leaf and the text 'SIL' on top.

A glass of iced tea garnished with a slice of lemon on top.

A glass pitcher filled with a cold, light amber-colored beverage with ice cubes and a lemon slice inside, condensation on the outside.

A bowl of milk with vanilla bean pods floating in it.

Two glass cups with green liquid and lime slices floating inside, placed on a reflective surface with some scattered green powder or herbs and a straw nearby.

Two black bamboo whisks (chasen) used for making matcha tea, positioned vertically against a plain background.

Tea bag submerged in a cup of tea, hanging in a vertical position, with a warm, amber-colored liquid inside the cup.

A pitcher pouring water into a glass, with water splashing and droplets in the air.

Stacked clear glass cups with a black cup on top containing green matcha powder, arranged in a vertical line against a plain background.